Analyze Behaviors and Create Personalized Campaigns

In order to structure effective Christmas campaigns, it is important to assess what type of email to send once you are sure of their deliverability. The key to success in your communication, especially in this abnormal historical time, is to study the behavior of your audience . How have your target's buying habits changed? How and what will your target buy during this holiday of uncertainty and instability? Start from the data and analyze the purchasing habits and behaviors of your database. For example, take advantage of a predictive marketing strategy. Analyze your users' preferences based on past actions or by querying them. Then, target email campaigns based on their interests and offer promotions that may match their preferences, increasing the chance of conversion. By having this data at your fingertips, you will be able to segment your audience and start designing personalized email campaigns .

Go beyond the dynamic field “Hello [name]”, consumers are more than accustomed to this type of personalization tool. Instead, focus on content that really interests your audience, that your users can really benefit from. The methods of personalization are endless : go from abandoned cart reminder emails to messages promoting the products that have piqued your contacts' interest the most. See the E-Commerce Photo Editing Service following examples: sephora abandoned cart example example of amazon preferences 3. Boost e-commerce and online shopping, in-store pickup services Given the current mobility restrictions and the opening hours of many stores, a trend this holiday 2020 will undoubtedly be online shopping . Since consumers are more available, they will spend more time than usual on social media, websites, and email inboxes. Benefit from a multi-channel communication strategy and boost your e-commerce to facilitate online purchases.

Indeed, data from MailUp studies carried out during the first phase of the pandemic show that the growth of the e-commerce sector at the end of 2020 is expected to reach a total value of 22.7 billion euros with a relative increase of 26% compared to the previous year. This growth rate is certainly higher than in 2019 when product e-commerce recorded +21%. If you have an e-commerce, it is essential not to be caught off guard. Improve the platform as much as possible and provide users with an efficient, simple and positive online shopping experience . Be prepared for the influx of traffic and requests, optimize your inventory management, and establish accurate and timely support communications with transaction and shipment notifications. If you expect a delay, avoid disappointment by letting potential consumers know the arrival times of items from the start. Effective e-commerce can work in your favor during this emergency. Give your audience the most positive and comfortable shopping experience to encourage a return, even after the holidays. To focus on: