With Advertisements on a Specific

Crocs, whose shoes will always be highly controversial, are succeeding the TikTok game by creating viral videos, video challenges and ads that seem to change the notion of brand advertising. One of their hugely successful campaigns was the challenge for which they teamed up with famed musician Post Malone. The ad gained nearly 3 billion views and invited users to create their own version of the video, with the best winning a valuable prize. A great example of an ad campaign using the power of celebrities/influencers and user-generated content.

This influencer ad campaign from Levi's was a bi g Real Estate Photo Editing hit on TikTok and promoted the network's new "Buy Now" button which is a first step in making this social website an e-commerce powerhouse It allows users to make purchases through links on TikTok and to spread awareness of this - and their products, of course - Levi's has employed a group of influencers for a series of viral video ads.